Introduction to Google Ads
What will you learn?
- Why people use Google and different types of Google Ads
- What you can do to prepare your website so it works together with Google Ads
- The important things to consider when conducting keyword research
- Setting up your first Google Ads campaign using text ads
Selling Online and Getting Paid Safely
What will you learn?
- Understanding how selling on-line can complement your face-to-face business
- Know the different ways in which you can sell on-line
- How to get paid safely on-line and protect yourself from the risk of fraudulence
- How to comply with the regulations relating to distance/on-line selling, privacy and General Data Protection Regulations (GDPR)
